Google is combining several technologies, including virtual phone numbers, audio transcriptions, automated reporting and analytics, in a new effort to help small business owners better manage their inbound phone calls. From a report: The company’s latest project from its in-house incubator is CallJoy, launching today. Aimed at the U.S.’s 30.2 million small business owners, the system offers a low-cost customer service agent that helps block spam calls, provide callers with basic business information and redirect customers to complete their requests — like appointment booking or placing a to-go order — over SMS. Any other calls or questions would be directed to the main business phone number. Typically, customer service phone agents like this are out of reach for small business owners, but CallJoy is priced at a flat monthly fee of $39 to make the technology affordable.
Google is combining several technologies, including virtual phone numbers, audio transcriptions, automated reporting and analytics, in a new effort to help small business owners better manage their inbound phone calls. The company’s latest project from its in-house incubator is CallJoy, launching today. Aimed at the U.S.’s 30.2 million small business owners, the system offers a low-cost customer service agent that helps block spam calls, provide callers with basic business information and redirect customers to complete their requests — like appointment booking or placing a to-go order — over SMS.
Any other calls or questions would be directed to the main business phone number.
Typically, customer service phone agents like this are out of reach for small business owners, but CallJoy is priced at a flat monthly fee of $39 to make the technology affordable.
Like other virtual customer service systems, CallJoy can greet the caller and offer basic information like the business hours or address, for example. It also frees up the business owner from having to deal with the ever-increasing number of spam calls that waste their time, and can move customers off of phone lines to complete tasks online, where appropriate.
To do so, CallJoy’s virtual agent can send a customer who opts in an SMS text message that includes a URL where the task — like appointment booking or online orders, for example — can be completed.
For example, the agent may ask the customer “Can I send you our food ordering link?” If the customer says “yes,” the text is sent immediately. In addition, the feature can be customized for sharing other types of information — like the company’s email or where to find an online contact form.
If the customer is calling from a landline, however, this textback feature will be disabled and they’ll be directed to the business line instead.
Like other customer service software that alerts callers that calls “will be recorded for quality assurance purposes,” CallJoy records the incoming calls (which is also disclosed). This can help cut down on spam calls because once spammers know the call is recorded, they usually hang up.
The recorded calls are also encrypted and transcribed, and these transcripts then become searchable in the CallJoy dashboard.
Here, call information — including the phone number, audio and transcript — is stored. The business owner can also go back and tag the calls in order to run reports that help them gain insight into their business. For example, if a salon got a lot of inbound calls about “wedding hairstyles” they may then decide it would make sense to include this information on their website; or a restaurant may want to track how many calls it gets per night for reservations.
Other insights are available, too, like call volume, peak call times and new versus returning callers. These are displayed in the online dashboard and sent out in a daily email.
The service works today with existing landlines, mobile phones, Google Voice lines or other cloud providers by routing calls to the business phone number.
But phone numbers are not ported to CallJoy. Instead, similar to Google Voice, the business would select their virtual CallJoy number with their local area code.
To start receiving calls there, they’d have to update all their business information with this new number — including the website, business cards, online listings, ads, social media and anywhere else the number appears.
CallJoy is also tied to only one location and one phone number. Additional locations with their own lines can be added within the CallJoy dashboard, but businesses are charged per line.
The beauty of a cloud gaming service is two-fold: 1) you can theoretically play any game, anywhere you’ve got a good enough internet connection to stream it over the net, and 2) even if you’re playing it on a wimpy smartphone, you can harness the power of a beefy server located in a data center.
But what kind of server matters a whole heck of a lot when it comes to graphical fidelity and keeping the service affordable, given how many players may be using those servers at a given time — and it turns out that Google’s just-announced Stadia cloud gaming service may have struck a balance between power and price by partnering with AMD for a new custom piece of silicon.
According to Google, each Stadia server will contain a custom x86 processor running at 2.7GHz, 16GB of RAM, and most importantly a custom AMD GPU capable of 10.7 teraflops of performance. (They’re running Linux, not Windows, which may matter when Google tries to attract game developers.)
Google wasted no time in comparing that teraflop number against the Xbox and PlayStation competition — where the Xbox One X manages a mere 6.0 teraflops, and the PS4 Pro around 4.2 teraflops.
Of course, that comparison conveniently omits that today’s top PC gaming graphics cards can easily top 10.7 teraflops, but it’s far closer to a high-end PC than consoles generally come. In fact, AMD already had a GPU with around 10.5 teraflops of single-precision compute and the same 56 compute units: the RX Vega 56, which launched as a $400 graphics card in 2017.
What does Google’s 10.7 teraflops mean in practice, though? Google says that at launch, you’ll be able to play games at 4K resolution, 60 frames per second with both HDR and surround sound, while simultaneously sharing a 4K, 60 fps stream of your game live to your YouTube followers. And Google says it’ll upgrade that to 8K and 120 fps gameplay in the future, though it’s not clear how far off a future we’re talking about.
Mind you, today’s top PC gaming cards already struggle to play some of the latest games at 4K with max graphical settings, but Google may have a solution for that, too: if you’re only harnessing the power of a single server, you might not see the most beautiful effects like realistic water in your games. But tap into two GPUs, and suddenly things look way better:
Theoretically, game developers could design their games to use many distributed GPUs for more impressive graphics than any single beefy gaming PC would be capable of on its own — but then there’s the economics to think about.
One of the big problems with early cloud gaming services like OnLive and PlayStation Now has been those economics — if each player needs access to a dedicated computer (or more than one!) living in that server farm, can you afford to charge a low enough fee that players will actually be tempted to pay? (PlayStation Now originally had actual PS3 consoles sitting in its server rooms, which wasn’t necessarily cost-effective.)
But Google didn’t address those economics one bit during its presentation today, and didn’t even hint at a price for this service. Hopefully, the AMD deal is a step in the right direction.
What we do know is that Google will have those servers set up at 7,500 different locations around the world, which could help ensure your games don’t lag behind your button presses — traditionally, cloud gaming services can have that problem if the servers are too far from your house.
Update, 4:44 PM ET: While it sounded like Google was using an AMD CPU in addition to the custom AMD GPU, it’s no longer clear that’s the case: Eurogamer says Google wouldn’t talk about the CPU vendor, and the spec sheet we received from Google doesn’t specify.